Book Marketing Strategy: How your public persona can make or break your success
Are you holding on to sentimental items, like a Teddy Bear or an old lucky T-shirt, that are hidden away in a drawer or closet? There’s no need to feel ashamed, as many people hold onto these items for comfort. However, when it comes to marketing your book, it’s important to evaluate your image and be objective about whether it’s helping or hurting your professional persona.
How Your Public Persona Can Make or Break Your Success
As a serious writer, ask yourself some questions: Does your image portray the qualities you want your audience to perceive? Does it build confidence? Does it appeal to your target market? Is it as professional as your competitors’? Does it bring results? Is it strong and powerful?
If you answered no to any of these questions, it may be time to seek professional help from a Book Designer.
Crafting a Winning Book Marketing Strategy
A good designer can evaluate your current image and marketing pieces and provide recommendations based on their professional experience.
This doesn’t necessarily mean getting rid of everything you’ve created.
It depends on various factors that should be evaluated on a case-by-case basis. Designers are trained to recognize signals and symptoms that may not be obvious to an untrained eye, so work collaboratively with them to understand their decisions.
Their track record and experience should be able to help you overcome and understand the reasons behind the decisions to which they reach.
Falling in love with something because your wife or husband made it for you, or you did it yourself is not a healthy business decision to hold onto something just because it has sentimental value.
If you’re worried about hurting someone’s feelings, blame it on the designers. Explain that you hired them to evaluate your book marketing strategy and changing your image is among their recommendations as specialists in the field. Don’t let sentimental items like a Teddy Bear hold you back from presenting a strong and professional image to your audience.
By Marina Rivón of Maremar Book Design & More
© Maremar Book Design & More, All rights reserved.
Since 1983, Marina has been designing marketing solutions for her clients’ communications challenges. Because of her target-oriented, creative, and efficient solutions, she has a long list of satisfied, award-winning customers. Marina specializes in Book Design and you can view more of her work at www.maremar.com, or call 787-731-8795 the next time you need help with your graphic designs.
We are just a phone call away, 787.731.8795
Established on the island of Puerto Rico, we are completely bilingual and therefore are in a unique position to relate to the Hispanic markets in the US.